Buyer Persona Development

Everything your company does, whether related to sales and marketing or to the products and services you offer, must be tailored to your buyers' personas. We can help you create personas for your specific customers in the Greater Houston and The Woodlands market

Ask the right questions

Ask the right questions

Start by figuring out even the smallest details about your ideal customers. What are their interests? What are their typical background and education level? What do they need? What challenges do they face? The answers to these questions will help you get to know your customers.


Why do most personas end up unused? Here is how to build actionable buyer personas from real customer behavior.

Dig through your database

Take a deep look at your current and past customer information to uncover trends about them. Track factors such as how they prefer to interact with you, how long they take to make a purchase, and how much of the content they consume before contacting you.
Customer information
Use your sales team

Use your sales team

Ask your sales team about the traits of the most promising leads they interact with. Understand what motivates them, what their aspirations are and begin to fill in the gaps of your two or three most common customer personas.
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Did You Know?

Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their entire marketing process. Some interesting statistics that reveal the importance of buyer personas:
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2-5x
Using buyer personas made websites 2-5x more effective and easier to use
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2x
Companies who exceed revenue and lead goals are 2x as likely to use personas
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900%
Using buyer personas increased the length of web visits by 900%!
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7x
High-performing organizations are 7x as likely to have updated their personas in the past 6 months

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
Adriana Johnson testimonial image

“Working with WSI was a great decision for our business. They helped us create an appealing website that represents our brand well. Thanks to them, we’ve seen a significant increase in online traffic and customer engagement. I recommend WSI to any company looking to stand out digitally."

Adriana Johnson - CEO of Adriana Business Solutions

Let's talk buyer personas

Buyer Personas

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