WSI Urdaneta Group Case Study
Turf Plus Outdoor Living
Turf Plus Outdoor Living is a Cypress-based outdoor living contractor and landscape designer specializing in complete outdoor space transformations since 1993. They have delivered hundreds of turn-key projects in Greater Houston, building a reputation for quality craftsmanship and stress-free experiences.
Main services: Website Design and Development, Adaptive SEO, Google Ads
The challenge
Turf Plus Outdoor Living had 30+ years of exceptional work behind them, but their digital presence did not reflect that legacy.
Homeowners searching online for premium outdoor living contractors in Houston weren't finding them, and referrals were questioning their outdated and unfriendly website.
Turf Plus needed an online presence that showcased their experience advantage, attracted high-value projects, and positioned them to compete effectively in the premium landscape market.
The solution
WSI Urdaneta Group conducted a competitive analysis and target audience research to design and develop a new website for Turf Plus that will help them differentiate from the competition and capture and convert prospects.
An Adaptive SEO campaign was set up to increase brand visibility and generate organic traffic, while a Google Ads campaign was focused on capturing short-term buying intent for high-value outdoor projects.
Tracking, reports, and a Data Analysis system were put in place to identify future optimizations.
The results
The new website showed consistent growth in user engagement and became a point of conversation with prospects and partners.
The adaptive SEO strategy achieved a 1,000% increase in Organic Keywords in the first year.
Paid traffic and calls increased by double digits, showing a strong seasonal ROI.
WSI Urdaneta Group helped Turf Plus Outdoor Living until March, 2024
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