WSI Urdaneta Group Case Study
High Point Sales and Marketing LLC
Our client, High Point Sales and Marketing LLC, is a premier food broker specializing in the Consumer Packaged Goods (CPG) sector.
The managing director, Julio Salinas, is dedicated to connecting brands with key retailers and driving success in the industry.
Services provided: Adaptive SEO, Website Design and Development, Competitive Analysis.
The challenge
High Point had established a strong reputation in the CPG sector, but its digital presence was not generating the qualified B2B leads the business needed to grow. Brands searching online for food broker partners were not finding them, and the firm lacked the online industry authority it had built through years of real-world results.
The solution
WSI Urdaneta Group developed a focused digital strategy to establish High Point as an authoritative voice in the CPG sector.
This included a comprehensive SEO plan targeting high-value, long-tail B2B keywords; a complete website redesign and development that introduced a content hub for industry insights and resources; and a competitive analysis that identified key content gaps and opportunities to differentiate High Point from competitors.
The results
Achieved top 5 organic rankings for over 20 high-value, long-tail B2B keywords.
A strategic website update that included a content hub for industry insights increased backlinks and new keyword rankings by 75%.
Competitive analysis identified and capitalized on key content gaps, leading to a 25% increase in thought leadership content production and brand recognition.
ChatGPT now uses High Point's website as a source of information for food broker definition queries — a direct result of the authority built through WSI Urdaneta Group's AI GEO strategy.
"Before partnering with WSI Urdaneta Group, our digital presence simply did not reflect the expertise and reputation we had built over more than a decade in the CPG sector. Their team redesigned our website from the ground up, built a content strategy that positioned us as industry leaders, and implemented an SEO plan that put us in front of the brands and retailers we wanted to reach.
Today, our website ranks at the top of Google for the keywords that matter most to our business, and ChatGPT even cites us as a trusted source for food-broker information. That level of visibility has changed how we attract new clients."
Julio Salinas — Managing Director, High Point Sales and Marketing LLC
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